Under the auspice of The Ministry of Tourism and the Egyptian Tourism Authority, the Characters of Egypt Festival will be organized from 27-29 October 2011. The festival is an annual event that has been organized for four consecutive years.

This year, the festival will take place in Aswan in the Island of Heisa on the River Nile. Aswan was chosen by the United Nations World Tourism Organization (UNWTO) as a successful case study to showcase the theme of the 2011 World Tourism Day: “Tourism – linking cultures.” The World Tourism Day was celebrated last year in Aswan on 27 September in this same location.

An estimated 33 tribes are expected to participate in the festival coming from South Sinai, North Sinai, El Ababda, El Bashareya, Nubia, El Hassayba and Siwa. The tribes are divided into seven groups. Besides the music and dance shows that characterize each tribe, poetry and stories telling and a number of informative workshops displaying indigenous practices, beliefs, cuisines, clothing, music, art, literary traditions, friendly sports competitions and conversations will take place during the event. The Characters of Egypt Festival provide guests with the chance to catch a glimpse of life as it exists in the different areas of Egypt’s extensive deserts.

The objective of Characters of Egypt festival is to create a platform of awareness of cultural variances amongst different ethnic and tribal groups and Nile River valley inhabitants. The event offers a rare opportunity to link diverse cultures from all corners of Egypt, experience cultural exchange and connect over their common bonds. Egypt has a rich history of tribal heritage shown in their many dialects and languages.

The island of Heisa is one of the oldest Nubian villages comprised of six Nubian tribes totaling 1,000 habitants. The objective of organizing this year’s festival in this Island is to promote it as a touristic destination. In fact, during the past three years, Characters of Egypt Festival was organized in the south area of the Red sea, which resulted in improving the cultural exchanges in this area, and promoted tourism in Wadi El Gemal protectorate, placing Marsa Alam as one of the prime eco-tourism destinations worldwide.